Google (GOOG) is shaping up to be quite a competitor to once-friend Apple (AAPL). Not only is it taking on the iPhone in many ways, it's now competing with Apple's Safari web browser on the Mac computing platform.
Google Chrome, which was launched over a year ago and is seen by some as the most simplistic and fastest web browser on the planet, want to be your portal to the Internet -- by displacing Apple's own excellent Safari web browser product.
The next generation technological battle may be the one that pits Google versus Apple, while forgetting Microsoft (MSFT). Not only is Google moving faster than ever to try and move as much business and consumer computing away from the Microsoft Windows desktop onto Google's services on the web, but it wants to bite into Apple's stronghold on the advanced mobile phone market as well. Regardless of PC or mobile platform, the web browser is becoming the main gateway to information in real-time.
If Google can continue its success on the web with its various services with the fastest, most robust way to access all those services (trying to mimic the speed of a desktop PC with locally installed programs), it will have more success than it has in the past, if that's even possible.
With Apple's increasing PC market share, having Google Chrome installed and working on as many of those computers as possible -- while still grudging through the Microsoft Windows universe -- would be a huge win. So far, Apple has been extremely controlling on allowing competitive web browsers on its iPhone, but Google is attacking that problem from a different angle. A head-on angle.
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